Research
Journal Publications
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Deng, Yiting, Christopher Tang, Wei Wang, and Onesun Steve Yoo (2023), "Can Third-Party Sellers Benefit from a Platform's Entry to the Market?," forthcoming, Service Science.
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Deng, Yiting, Anja Lambrecht, and Yongdong Liu (2022), "Spillover Effects and Freemium Strategy in the Mobile App Market,” forthcoming, Management Science.
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Miao, Wei, Yiting Deng, Wei Wang, Yongdong Liu, and Christopher Tang (2022), "The Effects of Surge Pricing on Driver Behavior in the Ride-Sharing Market: Evidence from a Quasi-Experiment," forthcoming, Journal of Operations Management.
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Deng, Yiting, Min Jiang, and Xiaodong Jiang (2022), "How Does Vehicle Sales Tax Affect Television Advertising Strategies? Modeling Advertising Intensity Around Emissions-Related Tax Changes," forthcoming, Journal of Advertising Research.
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Alantari, Huwail, Imran Currim, Yiting Deng, and Sameer Singh (2022), "An Empirical Comparison of Machine Learning Methods for Text-based Sentiment Analysis of Online Consumer Reviews,“ International Journal of Research in Marketing, 39(1): 1-19.
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Finalist, IJRM Best Paper Award, 2023
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Wang, Wei, Wei Miao, Yongdong Liu, Yiting Deng, and Yunfei Cao (2022), “The Impact of COVID-19 on the Ride-Sharing Industry and Its Recovery: Causal Evidence from China,“ Transportation Research, Part A, 155: 128-141.
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Deng, Yiting, Richard Staelin, Wei Wang, and William Boulding (2018), “Consumer Sophistication, Word-of-mouth and `False' Promotions,” Journal of Economic Behavior & Organization, 152: 98-123.
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Deng, Yiting, and Carl F. Mela (2018) “TV Viewing and Advertising Targeting,” Journal of Marketing Research, 55(1): 99-118.
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Finalist, Robert D. Buzzell MSI Best Paper Award, 2019
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Runner-Up, Don Lehmann Award, 2020
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Finalist, Weitz-Winer-O’Dell award, 2023
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Mela, Carl F., Jason M.T. Roos, and Yiting Deng (2013), “A Key Word History of Marketing Science,” Marketing Science, 32(1): 8-18.
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Deng, Yiting, D. Sunshine Hillygus, Jerome P. Reiter, Yajuan Si, and Siyu Zheng (2013),“Handling Attrition in Longitudinal Studies: The Case for Refreshment Samples,” Statistical Science, 28(2): 238-256.
Book Chapters
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Deng, Yiting, Anja Lambrecht, and Catherine Tucker (2023), “History of Field Experiments in Marketing," a chapter in History of Marketing Science (2nd Edition) edited by Russell Winer and Scott A. Neslin.
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Deng, Yiting, Richard Staelin, and Joe Urbany (2023), “The Persistence of False Promotions: Theory and Empirical Evidence,” a chapter in Legal Applications of Marketing Theory edited by Joel Steckel and Jake Gersen, Cambridge University Press.
Selected Working Papers
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"A Scalable Recommendation Engine for New Users and Items," with Boya Xu and Carl F. Mela.
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“Expert Opinions and Consumer Reviews: Evidence from the Michelin Guide," with Xingyi Li, Puneet Manchanda, and Bert De Reyck (2022).
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"Can an E-commerce Platform and its Third-Party Sellers Benefit from Each Other's Market Entry?," with Christopher Tang, Wei Wang, and Onesun Steve Yoo (2022).
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“Invention Pledges: A Case Study of Open Disclosure at IBM,” with Ajay Bhaskarabhatla and Yongdong Liu (2021).
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“Peer Effect on Performance and Effort Allocation: Evidence from Marathon Runners," with Jie Zheng (2021).
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“Asymmetric Consequences of Cyber-Vulnerability on Health Services,” with Anja Lambrecht and Catherine Tucker (2020).
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“Price Promotions and Online Product Evaluations,” with Anja Lambrecht and Yongdong Liu (2019).