YITING DENG
​鄧一婷

I am based in London, where I am an Associate Professor of Marketing & Analytics at the UCL School of Management, University College London. I obtained my PhD in Marketing from Duke University in 2015 with an en-route MS in Statistics. I also hold Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University.  

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My research centers on digital platforms and advertising, and has been published in leading academic journals such as Marketing Science, Management Science, Journal of Marketing Research, and Production and Operations Management. My research on advertising targeting was a finalist for the Weitz-Winer-O’Dell award, the Don Lehmann Award, and the Robert D. Buzzell MSI Best Paper Award. I currently serve as an Associate Editor at Service Science and will join the editorial review board of Marketing Science in 2025.

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I currently teach the Marketing core course in the UCL-PKU MBA program. I have previously taught the Marketing core courses in the BSc Management Science and MSc Management programs at UCL, as well as at Cambridge University and the University of Notre Dame. I was recognized as one of Poets & Quants World’s Best 40-under-40 Business School Professors in 2022, and received the UCL School of Management Best Teacher Award in 2023.