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I am based in London, where I am an Associate Professor of Marketing & Analytics at the UCL School of Management, University College London. I obtained my PhD in Marketing from Duke University in 2015 with an en-route MS in Statistics. I also hold Bachelor’s degrees in Economics and Statistics and a Master’s degree in Economics from Peking University.  

My research focuses on digital marketing. I have worked on projects on mobile app design, advertising targeting, marketing effectiveness, media consumption, recommendation system, etc. 

I was named in the Poets & Quants Best 40-Under-40 Business School Professors list in 2022. 

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